SEO is that trending word which you must have heard about every now and then. Whether it is digital marketers, online and even offline business platforms, marketing agencies or some random tech enthusiasts everyone wants to know and get the most of SEO for franchises benefits.
If you too want to know about SEO, read on.
Introduction: What is SEO?
SEO is an abbreviation of “Search Engine Optimization”, which is the process of optimizing a website in order to improve its ranking on search engines. In other words, the actual goal of SEO is to increase the visibility of a website in search engine results pages (SERPs). It includes various techniques, such as keyword research, keeping quality content on website, link building, which improves site’s visibility. SEO benefits a business in many ways, including increased visibility and higher search engine rankings, which you need to know about in detail.
What are SEO benefits?
Let’s look at advantages of SEO
- Boosts credibility
High ranking on search results pages boosts the credibility of a business.
- Competitive advantage
The businesses who invest heavily in SEO often outrank their competitors in search engine results and gain a good market share.
- Increases reach
Unlike other marketing campaigns that target predetermined audience SEO can attract anyone with potential, it doesn’t matter what stage of the buying funnel they are in.
- High quality website traffic
When people are already searching for what you have to offer, it brings more potential customers to your website.
- Continuous promotion
Search engine optimization efforts do not stop because content does not disappear after budget runs out, unlike paid advertising. SEO promotes your website continuously.
- Coordinates well with PPC campaign
Using both unpaid SEO and paid PPC strategies is a winning combo. PPC gets your site at the top of paid search results, while SEO does the same thing naturally. Having both types of results at the top of the search engine page makes your brand look legit.
- Website usability gets improved
As you put work into generating high quality content for website, it also can improve the customer experience on your website.
In conclusion, businesses that use the power of SEO can build customer’s trust, increase reach and improve market presence.